Are you a non profit founder working on resilient livelihoods and currently in the pilot to grow phase?

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Atal Incubation Centre supported by Atal Innovation Mission, NITI Aayog

Are you a non profit founder working on resilient livelihoods and currently in the pilot to grow phase?

Apply to the second livelihoods focused cohort of The/Nudge Incubator
Innovation Grant
Dedicated Mentoring
Sector Connects
Apply to Incubator
Grant - ₹15 Lakhs

The/Nudge Incubator is a catalyst for the nonprofit sector, nudging capable and committed problem solvers to work on some of the toughest problems faced by India’s poor. 

We incubate high potential non profit startups, working on India’s most critical livelihoods challenges

What We Offer to Nonprofit Entrepreneurs

Innovation Grant

We offer an innovation grant of
₹15 lakhs that will enable you to develop your theory of change and make it work

Dedicated Mentoring

1:1 hands on mentoring by The/Nudge CSI partners to help you achieve strategic clarity along with focussed support on fundraising

Sector Connect

Connect with an awesome peer group, and a network that is interested in your idea and  eager to help you to grow

Apply Now

The/Nudge CSI Partners

Dedicated mentoring by some of India’s most admired leaders.

application process

Round one

open for all

deadline: 27th september

submit basic details about the problem & solution. shortlisted applicants will be invited to submit detailed proposals.

Round TWO

shortlisted applicants

deadline: 4th october

submit detailed B plan.
shortlisted applicants will be invited for virtual interviews.

Round three

final shortlist

week of 12th october

interviews with CSI Partners.
up to 15 orgs selected for incubation.

APPLY NOW

partners

helping build a better tomorrow

Application Process

Round 1

The first round entails filling up an application form wherein you will share details about the problem you are solving, the solution approach and your team.

Deadline: 15th May 2023

Deadline : 28th September

Round 2

Shortlisted applications from Round 1 will be asked to submit a detailed business plan for the next round.

Deadline: 31st May 2023

Deadline : 04th October

Round 3

Shortlisted applicants from Round 2 will be invited for a round of personal interviews with CSI partners, conducted virtually.

July 2023

Week of 11th October

Incubatee Speak

FAQs

Application Deadline: 7th May 2023

For queries, please email us at
socent@thenudge.org

Can ‘founder only’ organizations apply?

No. For The/Nudge Incubator, we prefer an early stage organisation, and require at least one founder to be full-time.

I have been part of another Incubator/Accelerator and/or have received grant from other sources. Can I apply?

Yes you can.

I applied for The/Nudge Incubator/Accelerator a few months back, can I re-apply?

You may re-apply for The/Nudge Incubator if you meet the eligibility criteria. Please highlight your progress since your last application, to improve your chances of selection.

Should I apply to the Incubator, Accelerator, or Pragati?

We’d prefer that you apply to the appropriate program given the maturity of your org (link to who can apply section on home page). During the selection process if we feel you are more suitable for another program, we will suggest moving your application to that program.

What is the selection process?

Our selection process begins with online applications. Shortlisted applicants will be required to submit a detailed business deck (PPT), followed by interviews with The/Nudge SocEnt team and CSI Partners. Site visits may be conducted for selection.

Do I need to submit a startup plan? What will it include?

The shortlisted applicants from online applications will be requested to submit their startup plan in a presentation format. the startup plans should include answers to the following questions:

What problem are you trying to solve?
Why this problem?
What is your solution approach?
Why do you think this will work?
Who are your customers/beneficiaries?
How do you reach them or intend to reach them?
Are there any other nonprofits doing similar work?
List names and list 1 primary reason you are different from them.How would you describe your organization's key achievements till now?
How much money have you raised till now, and how much in the last year?
What are your impact metrics and what is your strategy for the next 1,3,5 years?
What is your operational plan for the next 12 months?
How would you measure your progress? How many full time employees do you have?
Describe your core team members and what each brings to the table.If you had Rs 2 crore funding available over the next 2 years, how would you use it?
Can you redefine your strategy (in Q6) based on the availability of this funding?

What do you offer to selected candidates?

We offer
: an innovation grant of upto 15 lakhs
: hands on 1:1 mentoring by a CSI partner and a focussed support on fundraising
: support from portfolio manager
: connects to potential donors and partners: access to like minded alumni network

What happens during the incubation/acceleration?

The deep hands-on support for 9 months includes
: 1-on-1 mentoring by a CSI partner for a period of 6 months through virtual interactions every two weeks. This helps entrepreneurs achieve strategic clarity and refine their business model.
: focussed support on fundraising. this helps entrepreneurs achieve clarity on your fundraising strategy and become fundraising ready.
: 1-on-1 weekly support by the SocEnt portfolio manager, as a thought partner, and skin-in-the-game collaborator in the success of their incubatees.
: face-to-face as well as virtual immersion events, usually held in Bangalore during the various bootcamps. these are designed to help entrepreneurs to meet fellow cohort members, immerse in The/Nudge CSI DNA through interactions with some of India’s most admired leaders, forge a bond with the The/Nudge SocEnt portfolio manager, and the The/Nudge CSI Partner assigned to be their mentor and most importantly, to get ready to pitch and fundraise.

Is the program delivered remotely or in-person?

While mentoring will happen remotely over telephone / video chat, founders and leadership teams will be required to attend bootcamps in person. These will be opportunities for face-to-face interactions with mentors, and will be held in Bangalore.

What does 1-on-1 mentoring involve?

During the period of support, you will be paired with one of the CSI Partners as your strategic mentor, while members of your core team will be introduced to mentors in their own functional areas. The objective of this engagement is to help you achieve key milestones like attaining product market fit, getting the first rounds of funding, building a brand, hiring your team etc. in an accelerated manner. Your Partner and mentors will coach you, as well as open doors for you by connecting you to individuals and organizations that can help you in your mission. As field visits are a great way to get the right context, we also encourage you to engage your Partner / mentors to visit your customers with you.

The Accelerator portfolio manager will establish (through face to face meetings for pitching your organisation’s work) connects with CSR leaders and representatives of global and domestic philanthropic foundations. In parallel, we will help you with your fundraising strategy and in refining your pitch.

What can I use the grant for?

Innovation grant is to help you build a minimum viable product for your idea. This involves costs of experimentation: refining your model based on the interaction with your first beneficiaries and visible impact, costs of building capacity: hiring and training early team members, product development, and any other costs compliant with CSR law.

Do you have a focus on technology solutions?

We believe technology has the power to accelerate social development, as tech-enabled products and services can help scale ideas much faster and at an affordable rate. We welcome nonprofits that leverage technology in their product, service or outreach, to bring about social change.

Partners

Are you a non profit founder working on resilient livelihoods and currently in the pilot to grow phase?

Apply to the second livelihoods focused cohort of The/Nudge Incubator
Innovation Grant
Dedicated Mentoring
Sector Connects
Apply to Incubator
Grant - ₹15 Lakhs

The/Nudge Incubator is a catalyst for the nonprofit sector, nudging capable and committed problem solvers to work on some of the toughest problems faced by India’s poor.

We incubate high potential non profit startups.

Learn More

What We Offer to Nonprofit Entrepreneurs

Innovation Grant

We offer an innovation grant of
₹15 lakhs that will enable you to develop your theory of change and make it work

Dedicated Mentoring

1:1 hands on mentoring by The/Nudge CSI partners to help you achieve strategic clarity along with focussed support on fundraising

Sector Connect

Connect with an awesome peer group, and a network that is interested in your idea and  eager to help you to grow

Apply Now

The/Nudge CSI Partners

Dedicated mentoring by some of India’s most admired leaders.

Application Process

Round 1

The first round entails filling up an application form wherein you will share details about the problem you are solving, the solution approach and your team.

Deadline: 7th May 2023

Deadline : 28th September

Round 2

Shortlisted applications from Round 1 will be asked to submit a detailed business plan for the next round.

Deadline: 31st May 2023

Deadline : 04th October

Round 3

Shortlisted applicants from Round 2 will be invited for a round of personal interviews with CSI partners, conducted virtually.

July 2023

Week of 11th October

Incubatee Speak

Partners

FAQs

Application Deadline: 7th May 2023

For queries, please email us at
socent@thenudge.org

Can ‘founder only’ organizations apply?

No. For The/Nudge Incubator, we prefer an early stage organisation, and require at least one founder to be full-time.

I have been part of another Incubator/Accelerator and/or have received grant from other sources. Can I apply?

Yes you can.

I applied for The/Nudge Incubator/Accelerator a few months back, can I re-apply?

You may re-apply for The/Nudge Incubator if you meet the eligibility criteria. Please highlight your progress since your last application, to improve your chances of selection.

Should I apply to the Incubator, Accelerator, or Pragati?

We’d prefer that you apply to the appropriate program given the maturity of your org (link to who can apply section on home page). During the selection process if we feel you are more suitable for another program, we will suggest moving your application to that program.

What is the selection process?

Our selection process begins with online applications. Shortlisted applicants will be required to submit a detailed business deck (PPT), followed by interviews with The/Nudge SocEnt team and CSI Partners. Site visits may be conducted for selection.

Do I need to submit a startup plan? What will it include?

The shortlisted applicants from online applications will be requested to submit their startup plan in a presentation format. the startup plans should include answers to the following questions:

What problem are you trying to solve?
Why this problem?
What is your solution approach?
Why do you think this will work?
Who are your customers/beneficiaries?
How do you reach them or intend to reach them?
Are there any other nonprofits doing similar work?
List names and list 1 primary reason you are different from them.How would you describe your organization's key achievements till now?
How much money have you raised till now, and how much in the last year?
What are your impact metrics and what is your strategy for the next 1,3,5 years?
What is your operational plan for the next 12 months?
How would you measure your progress? How many full time employees do you have?
Describe your core team members and what each brings to the table.If you had Rs 2 crore funding available over the next 2 years, how would you use it?
Can you redefine your strategy (in Q6) based on the availability of this funding?

What do you offer to selected candidates?

We offer
: an innovation grant of upto 15 lakhs
: hands on 1:1 mentoring by a CSI partner and a focussed support on fundraising
: support from portfolio manager
: connects to potential donors and partners: access to like minded alumni network

What happens during the incubation/acceleration?

The deep hands-on support for 9 months includes
: 1-on-1 mentoring by a CSI partner for a period of 6 months through virtual interactions every two weeks. This helps entrepreneurs achieve strategic clarity and refine their business model.
: focussed support on fundraising. this helps entrepreneurs achieve clarity on your fundraising strategy and become fundraising ready.
: 1-on-1 weekly support by the SocEnt portfolio manager, as a thought partner, and skin-in-the-game collaborator in the success of their incubatees.
: face-to-face as well as virtual immersion events, usually held in Bangalore during the various bootcamps. these are designed to help entrepreneurs to meet fellow cohort members, immerse in The/Nudge CSI DNA through interactions with some of India’s most admired leaders, forge a bond with the The/Nudge SocEnt portfolio manager, and the The/Nudge CSI Partner assigned to be their mentor and most importantly, to get ready to pitch and fundraise.

Is the program delivered remotely or in-person?

While mentoring will happen remotely over telephone / video chat, founders and leadership teams will be required to attend bootcamps in person. These will be opportunities for face-to-face interactions with mentors, and will be held in Bangalore.

What does 1-on-1 mentoring involve?

During the period of support, you will be paired with one of the CSI Partners as your strategic mentor, while members of your core team will be introduced to mentors in their own functional areas. The objective of this engagement is to help you achieve key milestones like attaining product market fit, getting the first rounds of funding, building a brand, hiring your team etc. in an accelerated manner. Your Partner and mentors will coach you, as well as open doors for you by connecting you to individuals and organizations that can help you in your mission. As field visits are a great way to get the right context, we also encourage you to engage your Partner / mentors to visit your customers with you.

The Accelerator portfolio manager will establish (through face to face meetings for pitching your organisation’s work) connects with CSR leaders and representatives of global and domestic philanthropic foundations. In parallel, we will help you with your fundraising strategy and in refining your pitch.

What can I use the grant for?

Innovation grant is to help you build a minimum viable product for your idea. This involves costs of experimentation: refining your model based on the interaction with your first beneficiaries and visible impact, costs of building capacity: hiring and training early team members, product development, and any other costs compliant with CSR law.

Do you have a focus on technology solutions?

We believe technology has the power to accelerate social development, as tech-enabled products and services can help scale ideas much faster and at an affordable rate. We welcome nonprofits that leverage technology in their product, service or outreach, to bring about social change.

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